The competition in the real estate industry is fierce – you really need expert marketing skills both offline and offline to set your business apart from the pack. Today, we listed 15 of the best real estate marketing tips to help you stand out.
Whether you’re selling potential clients on your services, building relationships within your community, or simply promoting your real estate listings, you should have a wide variety of marketing ideas in your pocket.
Although traditional marketing alone can help create some buzz and establish your customer base, you still need to get out of your comfort zone and consider insider tricks when developing your overall strategy.
You should utilize a mix of real estate tactics, from social media and email marketing to networking events and open houses, if you want grow and thrive. See our list of options below and feel free to choose the ones that you think will work best for your target market.
Effective Real Estate Marketing Tips
This list has three stages, and we’ll walk you through them one-by-one.
First, you need basic marketing strategies to increase the visibility of your business – locally and digitally. Then, you have to look for creative ideas and follow the latest trends to keep your brand on top of the competition. Lastly, you need to gain insider knowledge to attract potential clients and establish valuable relationships within the industry.
Are you ready to dominate? Let’s start.
Basic Real Estate Marketing Tips
When marketing your real estate business, you should always start with the basics. Improve your online presence first and make sure that people in your community know how to connect with you.
Here are some tips:
1. Build a website
Real estate agents should have high-quality and fully working websites, just like any other businesses. The website needs to be accessible for potential clients so that they can learn more about the benefits of working with you. It will also allow them to contact you easily when they’re ready to buy or sell a home.
Include complete contact information, real estate listings, and a short bio in the website page to help visitors get to know you virtually. Adding a blog page, links to your listings on other channels, and social media buttons can also help boost your online visibility.
2. Create compelling content
Nowadays, people do in-depth online research first before selling or buying a property.
So, if you can provide them with useful information about the real estate process, they are more likely to interact with you once they’re ready to purchase.
For instance, you can write articles about the different types of home loans or the best neighborhood for families in your city.
3. Promote on social media
If you want to connect with current and future clients in your community on a more personal level, try establishing your brand on social media. It will allow you to provide helpful tips, share photos and videos of properties you sell, and more. Just make sure to choose the right social media platforms so that you can effectively reach your target audience.
4. Buy local search ads
Usually, the first step that consumers take when looking for products or services online is a quick Google search. By purchasing local search ads, you will be able to rank up your website or blog articles, reach the top of those searches, and get in front of more prospects.
5. Nurture leads
Email marketing is not just about pushing your real estate services and collecting prospects’ contact information. It is also another way to provide value to clients and nurture relationships with them. So, we recommend leveraging email marketing to turn leads into clients.
Segment your email list and send out personalized content to boost engagement.
For instance, those who subscribed for a first-time homeowner’s guide can get information about the people who are currently looking to purchase. On the other hand, your current clients can receive information about general homeowner tips or local community events.
Latest Real Estate Marketing Tips
Once you’ve covered the basics, it’s time to think outside the box. Use marketing tips that go beyond what many other real estate agents do to grow their business. These ideas will help you cut through the chatter and dominate.
Here are some tips:
6. Do retargeting
It’s very common for consumers to do online research about the current local estate market before they are actually ready to purchase a home or move to a new city.
With remarketing or retargeting, you will be able to engage again with people who have visited your website or checked your listings in the past.
This will provide you with a better chance of capturing their attention later when they decide to buy or sell a property. Some of the platforms that can help you with retargeting are Facebook and Google.
7. Work with local businesses
Partnering with other businesses related to your industry will help maximize your reach. These businesses include mortgage brokers, movers, and home improvement companies.
You can bundle your services with them or provide referrals to one another so that prospects can find all the assistance they’ve been looking for. Try sharing the cost of online and local ad campaigns with them, too, to save a few marketing dollars.
On the other hand, if you’re unable to build official partnerships with other businesses, you can communicate with them or promote them on your channels instead. This can still help increase your online presence in the long run.
8. Make lifestyle videos
Create a video marketing tactic strategy that sells a lifestyle, aside from the video clips you create to showcase your property listings.
Since this type of content will enable you to promote the general feeling that future clients can get from buying a house, you can effectively position your brand in a more positive light.
Excite them. Show local attractions, different selling points about moving to a new city, the beauty of living in the properties you offer, and more.
9. Create a referral program
Referrals are vital for any real estate business. However, most of them don’t have programs designed actively boost word-of-mouth marketing among prospective clients – and you should take advantage of it.
Create a referral program and provide visitors and clients with incentives or reward for recommending you to their friends and family.
10. Host events
Hosting an open house is also important for real estate agents. But going beyond that idea will allow you to get even more people involved.
Host local events that people in your community can attend even if they are not interested in the properties you sell. You can have a simple networking activity or a happy-hour event where you can introduce your business to potential sellers and buyers.
Also, share your value proposition or hand over your business card to the attendees so that they can easily contact you when they need a real estate agent.
Insider Real Estate Marketing Tips
The real estate industry is loaded with unique concepts and platforms that you can maximize to connect with target customers. However, you need to learn how to use each of them properly to get profitable results.
With these real estate marketing tips listed below, you will be able take advantage of these platforms and concepts, generate leads, and grow your team.
Check them out:
11. Organize webinars
Hosting webinars can help you share valuable information to potential clients in your area. It can also be a great tactic to grab the attention of other realtors that would like to work with you.
Pick a webinar topic that you think will provide a specific value to your target market. Consider having a co-host, too, to boost your reach. You can give a sales pitch before ending the webinar to create goodwill with other realtors or bring in new homebuyers in your area.
12. Join local organizations
Other business groups and organizations in your community can help you gain more exposure, so try joining on some of them. Yes, you’re technically promoting for the same prospects, but forming positive working relationships can be crucial for completing sales quickly.
13. Promote on Zillow
Go on platforms where most of your potential buyers usually spend time. One of the most popular channels that you should consider is Zillow, which gets over 30 million visits per month. Invest in real estate advertising and promote on this platform to gain new clients and recommendations.
14. Do virtual staging
Virtual staging allows clients to imagine what it would be like to live in one of the homes you’re offering. You will be able to create a wide variety of room layouts and include different pieces of décor and furniture. Other than that, it can also help you save more time, money, and manpower as everything will be done on your laptop.
15. Collaborate with other agents
Partner with other real estate professionals from different areas to get more referrals. This strategy can help increase your visibility, and in return, allow them to provide extra value to their clients.
Now that you know the most effective real estate marketing tips today, you will be able to build a successful marketing plan for your business. Just remember to always start with the basics, get out of your comfort zone and look for other ways to attract leads, and search for insider knowledge. Good luck!