Door knocking and cold calling are two of the most common tactics that real estate agents use to get new prospects. However, these two methods aren’t enough to help you make a stable pipeline of leads. In this article, we listed 4 real estate lead generation ideas that can profitable results to your firm.
Finding new clients in such a competitive industry like real estate is truly a big challenge. Even professionals with the best marketing techniques up their sleeves seem to falter sometimes when it comes to selling properties.
Therefore, you need level up your strategy and build a solid sales process that can help you collect quality leads every day. You also need to add a personal touch at each stage of the sales cycle to succeed in this business without facing lots of difficulties.
Don’t worry, we got you covered. There are diverse ways to bring a consistent stream of potential clients into your real estate company, and you can find the most effective methods on this page.
Top Real Estate Lead Generation Ideas 2021
As mentioned earlier, generating new leads can pose a challenge in the competitive real estate market. Because of this, it’s vital to take a step back from time to time to see the big picture – the core lead generation strategies which hold your overall game plan together.
Here are four of the tops lead generation ideas that you can use to grow your real estate business this year:
1. Build a process
If you want to improve your efficiency, you should create a sales plan that lays out what your referral process is, when you should start cold calling, and how you go out and reach new prospects.
The key step is to create a customer profile. In order to do this, you need to gather all the data you already have. This includes your target market’s demographics, referral source, where your leads come from, home sale price, neighborhood, and more.
Once you’ve built your sales plan, make sure to monitor it over and over again. Then, evaluate it every couple of weeks to determine if the whole plan needs to be changed, new strategies should be included, or some activities need to be eliminated.
We also recommend the use of real estate marketing software. This will enable you to create email templates for an automated drip campaign that reaches out and contacts warm leads for your business.
2. Utilize social media
Social media can be used for connecting with potential home buyers and sellers. Yes, it may not help strengthen your network – but if we’re talking about a stable real estate lead generation medium, it is your best option.
For instance, you can add the Facebook messenger option on your website so that interested visitors can easily connect with you. And since you can share resources and freebies on Facebook messenger, you can ask for their contact information in exchange.
Social media can also help boost your reach. You can share eye-popping features of the home you sell, share videos of your successful events, post reviews of your happy clients, and more to do branding in scale without using paid ads.
3. Ask for referrals
Referrals are one of the keys to real estate growth. With referrals, you will be able to save a lot of time contacting cold leads and leading them though the sales funnel. It will give you an immediate “in” with a potential client, unlike in cold calling where people don’t exactly know who you are.
Just make sure to be polite and respectful when asking for one or two referrals. Always remember, being aggressive will get you nowhere. It’s also a good idea to offer them extras like a little discount on the house they want to buy in exchange for a referral.
Also, don’t forget to send a thank-you note to those who referred you. This will help you build a positive relationship with individuals who may bring more referrals to you in the future.
4. Run Facebook ads
As a real estate professional, you should know that your skill-set can’t be limited to selling properties only. You need to work on developing captivating ad campaigns to attract leads and cut through the competition.
Since Facebook has the maximum number of daily active users, it is the perfect platform to run highly-targeted ads. By using proper images or videos on them, you will be able to make more prospects interested and increase your chances of getting leads.
Follow these tips to create a killer real estate Facebook campaign:
- Use a combination of demographics, location, and target audience behavior when creating ads.
- Exclude the audience that aren’t potential buyers.
- Utilize carousel ads and video ads to show multiple properties or home features in a single ad.
- Create custom ads for lookalike audiences by using the phone number and email addresses of your past customers or leads.
It’s time to drive more leads today
Real estate lead generation needs a combination of hard work, patience, and persistence in order to work. Other than that, a solid process is also required to make sure that you’re on the right track. Use the tactics we listed above to gain quality leads and grow your network fast.