You don’t have to rely solely on Facebook Ads to drive qualified leads and clicks to your listings. Real estate Instagram advertising is also one of the most effective social media strategies that you can use to reach hundreds of thousands of potential customers in and outside your area.
Promoting your real estate business on social media is an integral part of any digital marketing campaign. The wide range of platforms available, however, may create a conflict of choice for you at first.
Both Facebook and Instagram are good choices. They offer a huge amount of ad features, as well as billions of different audiences ready to connect with brands that can grab their attention. Instagram may be a better option, though, especially if you want to really showcase your listings.
Sure, competition can be quite tough in this visual-based platform. But once you double down on quality content and follow Instagram ads’ best practices, you may be able to stand out and yield the results you want in a shorter amount of time.
Real Estate Instagram Advertising Tips 2021
Instagram marketing for real estate businesses can be extremely challenging. But if it’s done right, the return is often rewarding. Besides, people go to see stunning photos and videos on this platform, so why not show off the properties you sell?
Here are 5 best practices that can help your business get ahead of the competition:
1. Define your goals
What do you want to gain from Instagram advertising?
Is it to attract renters who want to sign a long-term lease? Is it to entice first time homebuyers to check your listings? Perhaps you simply want to build brand awareness or market your services to an entirely new type of audience?
No matter what your objectives are, it is important to define them because they will be your basis on whether your ad campaigns are successful or not.
This strategy will also be your guide through the rest of the process, particularly in selecting the most effective campaign format. So, make sure to have a clear goal in mind to keep your ads on the right track.
2. Target locally
When setting up an ad on the platform, you will notice that there are lots of options to choose from in terms of targeting. But if you’re looking for an efficient option for your real estate campaign, location targeting can be your best bet.
By using a radius and a zip code, you will be able to narrow down your target and only show the ads on people who are truly interested in the properties you sell. Just make sure to include the locations where your prospects tend to move from so that you can also capture new leads in those areas.
3. Upload high-quality images
Always upload stunning images when advertising on Instagram. Ensure that all of them are high-quality and appeal to a certain lifestyle to grab your potential clients’ attention.
We recommend getting a little help from a professional photographer. They can find the angles of the properties that make buyers tick. If you have the right equipment to take beautiful shots, on the other hand, then you can also do it yourself.
Remember, most people buy on emotions and it’s up to you to convey those emotions. Tell stories about your property to encourage buyers to learn more. Going beyond writing specifics of the house you sell can go a long way.
4. Leverage video ads
Don’t limit yourself to still frames. If you have eye-catching video clips of your properties, try including them in your real estate Instagram ads.
People love watching videos, even short ones. Videos can help create a certain feeling around the home you’re trying to sell, which could attract prospective buyers in. This is especially true if you couple them with powerful call-to-actions – your audience are twice as likely to make a purchase if you put product videos in front of them.
Turn to your followers if you are having a hard time coming up with a material for your video ads. User-generated content is an effective tool that you can use to build trust within your community, so curate and promote them through ads.
5. Utilize carousel ads
You should also try carousel ads to showcase more images for your audience to browse. It will allow you to display a catalog-like format that enables people to scroll through and see multiple properties or rooms. On top of that, carousel ads will also give you new opportunities to pull in new leads through imagery that tells a story.
So, as mentioned earlier, don’t limit your campaign to one plain image. Get creative with angles and show people the full picture of the homes you sell, so that they can visualize themselves living at that home.
Hopefully these techniques provide you with the push to level up your real estate Instagram advertising game. Now get out there, and make the most out of this powerful platform.