One of the keys to social media success is understanding how each platform works and how it fits your overall marketing strategy. It is always vital to approach social media with an action plan, and Twitter is no different. So, read on. This article will guide you on how to get started with real estate Twitter marketing.
Twitter is one of the most popular social media marketing platforms today. It is a place where users, clients, and fans talk about brands publicly, which is a great opportunity for real estate businesses like you to also get out there and build strong relationships with your target audience.
But with millions of tweets the platform generates every day, you need to be strategic with your content to grab people’s attention. From setting your brand’s unique voice and tone to protecting your credibility, you should always have a strategy on your side to get the outcomes you want.
So, where do you start when creating your strategy for Twitter marketing? Don’t worry, we got your back.
Real Estate Twitter Marketing Tactics for Beginners
Start promoting your real estate business on Twitter to grow your follower base organically and establish your prospects’ trust.
Follow these compelling techniques for guaranteed results:
1. Define your goals
Whether you’re interested in attracting top recruits, sellers, or buyers within your area, defining your specific goals will provide you with the clarity needed to market your brand effectively on the platform.
Answering the following questions will make it easier for you to determine what you truly want to achieve out of Twitter marketing:
- Who is your target market?
- What real estate needs can you fulfill?
- How can you position yourself as a thought leader in the industry?
- What results do you want to gain out of your efforts?
- Will you manage your social media or get help from marketing experts?
2. Maintain your branding
Your online real estate brand should represent the branding that you have established offline. Use the same color scheme, design, and profile photo throughout your Twitter account so that the look and feel seamlessly blend with your traditional marketing materials.
It is also important to match your online marketing efforts with your style. For instance, if you are reserved and conservative, stick with a more professional-looking photo and content types.
We also recommend personalizing your Twitter bio and include the hobbies or passion that defines you as an individual to let people know the “you” that exist outside of the real estate world.
3. Know your audience
Don’t be a one stop shop when promoting on Twitter. You should define who your target audience is so that you can create a solid community that craves your social media content.
Track the people who follow you, analyze your past clients, and the Twitter users who follow your competitors. What are their similarities? What are their demographics, interests, and behaviors? What type of content are they eager to consume? What real estate problems do they have?
With these questions, you will be able to develop an accurate client persona and run a more targeted social media campaign that reaches the right people.
4. Engage your followers
Listing appointments and open house may keep you tied up throughout the day, but these tasks shouldn’t be an excuse to be inconsistent in connecting with your followers on social media.
Make sure to tweet relevant and newsworthy content to keep your audience engaged in the conversation. You should also ensure that your tweets are share-worthy so that you can maximize your exposure and reach.
It can be your latest video about the top mistakes first time homebuyers should avoid or an invite to your upcoming open house. Just remember to use a variety of content formats to keep your feed fresh and engaging.
5. Utilize social media tools
As mentioned earlier, juggling your real estate duties is no easy task. You need to list appointments, do open house, manage your social media accounts, and talk to potential clients.
To make better use of your time, try utilizing automated marketing tools that will help you respond and interact with people, publish content, and listen to community conversations.
For instance, Sprout Social can be used to manage all of your social media accounts in one place. It can help maintain your active presence online.
Social Oomph is also a great Twitter tool that you can use to track relevant keywords, welcome new followers, and schedule tweets on the most optimal times. On the other hand, TweetLevel will allow you to monitor and measure the influence of your brand across the platform, as well as your competitors’.
Marketing your real estate business on this platform will allow you to open the doors of opportunities that aren’t available before. So, get out there and start using these real estate Twitter marketing tactics to reach your goals today.