real estate social media tools

Best Real Estate Social Media Tools for the Modern Agent

For any real estate agent, social media management can seem like a second full-time job. From managing different accounts to tracking results, you need to do all of them consistently if you want to keep up with the competition. Luckily, real estate social media tools are now available to help you out.

Social media is king when it comes to generating quality leads and connecting with clients effectively. However, you need something more than just a fundamental understanding of the need for an active online presence to make it happen.

You need to be consistent on providing compelling content, engaging with your followers and clients, answering inquiries, running highly-targeted ads, and updating your social media strategy. This can be time-consuming, especially if you’re promoting your real estate services on multiple platforms.

That’s why you need to look for the best social media management tools to save time and effort. They are definitely a powerful weapon that can help build your brand from the ground up.

The Best Real Estate Social Media Tools Today

Having the right tools on your side and knowing how to properly take advantage of them will help you win on social media.

Here’s the breakdown of the top social media tools that you can utilize for real estate:

1. Hootsuite

Hootsuite is one of the most popular social media management tools today. It is used by countless organizations and businesses form different industries, providing them with an all-in-one solution that enhances their outreach process on social media.

If you can’t afford to sit around at the computer waiting for the right time to publish your content, Hootsuite got you covered. It will allow you to schedule posts in advance; then, the platform will automatically publish each content at the most optimal time to boost engagement.

Hootsuite also offers social media listening features can be used to track who’s talking about your real estate brand. It will help you monitor relevant discussions and hashtags, as well as keep you updated with what’s trending with home buyers and sellers in the area.


If you’re looking for an amazing photo editor, VSCO is one of the apps that you must have in your arsenal. You can use it to enhance the photos of your property listings, elevate the overall content of your channels, and create visuals that captivate potential buyers’ attention.

For instance, you can brighten the images of your listings or add filters to give them a more cohesive design aesthetic across your Pinterest and Instagram feeds. Users can even save the changes they make on a particular photo and duplicate them on other photos to make the overall feed look consistent.

3. Canva

Make your social media content unique with Canva. It is also a photo-editing tool, just like VCSO. But it offers more customization features and a library of stock photography that you can use to create infographics, content for your ad campaigns, business cards, and more.

For example, if you want to add a beautiful home on the background of your content, you just need to type “beautiful home” or “luxury house” on Canva’s search box to look for the right stock photo. It’s a huge time-saver, right?

4. Bitly

This link-shortening tool is very helpful, especially if you’re posting updates on Twitter and LinkedIn. It comes in handy when you’re trying to clean up a comment or social media post that contains a complex link.

It’s time to leave those clunky presentations and awkward formatting. Just put those long links on Bitly and use their compact versions instead. Doing this will not just enhance your performance analytics and the aesthetic appeal of your feed; it will also increase engagement and the potential for more clicks.

5. is a social media management tool that aims to help improve the capabilities of your brand to build relationships with clients.

It highlights those who support your content and overall brand so that you can foster deeper connections with them. It also shows those who influence other people check your posts – something that becomes more vital as you connect with major players and other thought leaders in the real estate industry.

6. PageModo

If you want to optimize the look of your Facebook business Page, then PageModo can help you get the job done.

From custom tabs and contests to professionally designed cover photos, this tool will transform any standard or bland social media account into a page that stands out from its competitors.

7. Feedly

Don’t just talk about your brand and the homes you sell – provide your audience with valuable content, too, to keep them engaged. Always make sure that you have a steady stream of compelling content from around the industry so that your brand stays relevant all the time.

One way to maintain your consistency is to use Feedly. It is an RSS aggregation tool that can be your one-stop-shop for all of the latest news, articles, and posts that matter to your target audience.

Just choose the blogs and sites that offer relevant content and add them to your Feedly account. This will help you curate great content, as well as engage followers further.

In Summary

Whether you’re looking to improve your customer satisfaction, marketing, or productivity, these real estate social media tools can help you do that. Use them to keep your social media accounts organized, your followers engaged, and your content fresh and relevant.