real estate social media tools

Best Real Estate Social Media Tools for the Modern Agent

For any real estate agent, social media management can seem like a second full-time job. From managing different accounts to tracking results, you need to do all of them consistently if you want to keep up with the competition. Luckily, real estate social media tools are now available to help you out.

Social media is king when it comes to generating quality leads and connecting with clients effectively. However, you need something more than just a fundamental understanding of the need for an active online presence to make it happen.

You need to be consistent on providing compelling content, engaging with your followers and clients, answering inquiries, running highly-targeted ads, and updating your social media strategy. This can be time-consuming, especially if you’re promoting your real estate services on multiple platforms.

That’s why you need to look for the best social media management tools to save time and effort. They are definitely a powerful weapon that can help build your brand from the ground up. Continue reading →

real estate lead generation

4 Real Estate Lead Generation Ideas 2021

Door knocking and cold calling are two of the most common tactics that real estate agents use to get new prospects. However, these two methods aren’t enough to help you make a stable pipeline of leads. In this article, we listed 4 real estate lead generation ideas that can profitable results to your firm.

Finding new clients in such a competitive industry like real estate is truly a big challenge. Even professionals with the best marketing techniques up their sleeves seem to falter sometimes when it comes to selling properties.

Therefore, you need level up your strategy and build a solid sales process that can help you collect quality leads every day. You also need to add a personal touch at each stage of the sales cycle to succeed in this business without facing lots of difficulties.

Don’t worry, we got you covered. There are diverse ways to bring a consistent stream of potential clients into your real estate company, and you can find the most effective methods on this page. Continue reading →

real estate marketing tips

15 Real Estate Marketing Tips That Actually Work

The competition in the real estate industry is fierce – you really need expert marketing skills both offline and offline to set your business apart from the pack. Today, we listed 15 of the best real estate marketing tips to help you stand out.

Whether you’re selling potential clients on your services, building relationships within your community, or simply promoting your real estate listings, you should have a wide variety of marketing ideas in your pocket.

Although traditional marketing alone can help create some buzz and establish your customer base, you still need to get out of your comfort zone and consider insider tricks when developing your overall strategy.

You should utilize a mix of real estate tactics, from social media and email marketing to networking events and open houses, if you want grow and thrive.  See our list of options below and feel free to choose the ones that you think will work best for your target market. Continue reading →

real estate marketing trends

Top 8 Real Estate Marketing Trends for 2021

Stay ahead of the curb again this 2021. Realtors Social will present the best real estate marketing trends that you can follow and use to level up your overall marketing strategy today. These trends will not just keep your business more relevant; they will also be your key to get back on track and succeed.

Honestly, 2020 has been a year of changes. The pandemic has taken away a lot of opportunities from both individuals and businesses, including those in the real estate industry.

Since its onset, various health safety regulations have made in-person business inconvenient and challenging. Home buyers and sellers have also become more cautious when it comes to working with real estate agents.

But as many people say, those who adapt to these unpredictable changes will always prevail.

That’s why let’s leave 2020 behind and come up with alternative tactics or trends to continue thriving in the real estate market. Continue reading →

social media do's and don'ts for real estate

Social Media Do’s and Don’ts for Real Estate Agents

If you want to yield profitable results from your social media marketing efforts, you should do it the right way. Today, Realtors Social will list down the most common social media do’s and don’ts that you should consider when promoting your real estate brand across different platforms.

An engaging social media presence needs to be a vital objective of every real estate company. Lots of people use platforms like Facebook, Instagram, and Twitter to find a new home that fits their needs, or sell an old one fast. Therefore, you need to maintain an active presence online to continuously stay ahead, grow, and succeed.

This can seem daunting, especially if you’re not familiar with how social media marketing for real estate works. But with the perfect combination of focus, automation, and application of social media best practices, you will be able to accomplish a lot. Continue reading →

social media marketing for real estate

Social Media Marketing for Real Estate: Effective Ways to Increase Online Presence

Social media acts as a great resource for consumers looking to buy or sell homes. It has a significant influence on homebuyers’ decision-making journey, too.  So, make sure to use social media marketing for real estate the right way to drive more conversions.

In the past, newspaper ads and yard signs are enough to sell houses. However, because of the rapid innovation of technology, buyers nowadays rely more on website pages and social media platforms to look for “for sale” properties.

Sure, it is unlikely for them to hand down the deposit quickly just by checking a couple of Instagram images or Facebook posts of your listings. But with a well-thought social media marketing plan, it can definitely happen. Continue reading →

real estate PPC advertising

Sell More Listings with Real Estate PPC Advertising

There are many ways to build brand awareness and generate high-quality leads online. But if you’re looking for a fast and effective way to reach more prospects and sell more listings, you should start creating a comprehensive real estate PPC advertising plan. Here’s how. 

Real estate agents have one of the most difficult jobs out there. They don’t only need to market themselves like any other companies; they also need to strengthen their relationships with homebuyers and sellers as quickly as possible.

You probably have lots of competitors around, too, regardless of your area. That’s why you need to figure out a way to differentiate your business from the competition. One way to do this is to craft a real estate PPC advertising strategy that captures prospects’ attention.

Continue reading →

real estate influencer marketing

Top Real Estate Influencer Marketing Strategies That Every Brand Should Know

Gain more prospective clients and dominate the competition – we got your back. Realtors Social will guide you in creating an effective real estate influencer marketing strategy so that your business can thrive and win online.   

In order to stay ahead, real estate agents should keep up with how digital marketing is evolving. Sure, direct or traditional marketing is still effective. But if you want to reach more prospects in today’s very competitive market, you need to build relationships and collaborate with the most popular influencers across social media.

That is where influencer marketing comes in.

Continue reading →

real estate instagram posts

How to Create Real Estate Instagram Posts That Boost Engagement

As a real estate agent, you know better than anyone else that spreading your brand message across social media is vital to reach more leads. In this article, we will provide you with content marketing tactics that can help you in creating conversion-driven real estate Instagram posts.

Instagram is one of the most popular social media platforms for real estate marketing today. It can be a powerful way to boost your audience engagement, thanks to its user-friendly features and high-visual nature.

However, since a lot of real estate brands are promoting on Instagram nowadays, it’s quite difficult to build a large following and attract new prospects in a short amount of time.

You really need to step up your game so that you can stand out from the competition. Don’t simply post reviews after reviews with occasional images of your new listings – nobody wants to see that. Provide value to your target market and make them come back for more.

Continue reading →

real estate content marketing

Real Estate Content Marketing: Blogging Hacks to Capture More Leads

Level up your real estate content marketing strategy. In this article, we’ll provide expert blogging tips that can help you generate more leads and sales. It’s time to grow and beat the competition. Read on!

Blogging can be an incredibly useful tool for realtors looking to make their presence known across social media. The problem is that blogging alone doesn’t necessarily lead to business growth.

In order to drive a real return on investment, you have to be more strategic. You can’t just publish words on your blog page week after week, the traffic and leads aren’t there.

You need to plan your content. Provide value to your target audience, capture and nurture leads, and attract new clients. In other words, invest your time and money in content marketing.

Continue reading →