instagram marketing for real estate

How To Level Up Instagram Marketing for Real Estate Businesses

Build your real estate brand and win the loyalty of prospective clients in your market. Follow these Instagram marketing for real estate tips to get better results from your social media efforts today.

What makes Instagram marketing unique from other social media marketing strategies is the fact that it will enable you to grow your follower base without spending most of your budget on ads.

Whether it’s a photo or a video, this channel makes editing and sharing visual content extremely easy. Other than that, it can help reach your prospective clients even if you don’t have a lot of experience with search engine optimization – all you need to do is to include relevant keywords and hashtags on your content.

It is truly a perfect place for marketing a local brand. So, what are you waiting for? It’s time to integrate Instagram marketing to your overall social media strategy and achieve consistent growth.

Instagram Marketing for Real Estate Tactics 2021

Whenever a real estate agent invests in a social media marketing strategy, they want to know if there’s a return on the time and effort they invested.

While lots of people like following the accounts of popular realtors, the truth is that any dedicated marketer can generate leads and drive conversions with Instagram.

Here’s what you should do to yield a solid ROI from your marketing strategy:

1. Team up with influencers

Partnering with influencers will enable you to get your services in front of a larger group of audience than you would have on your own.

For instance, if you have sold a property to an influencer, try asking them to tell followers about the experience of working with you, and then include a link back to your Instagram account.

On the other hand, if you haven’t worked with an influencer before, you can search quickly on the platform and start interacting with some of them.  Just make sure that those you wish to collaborate with have followers that match your ideal clients.

Learn from them, too. Be aware of how they use Instagram so that you can also boost the engagement on your account. Take a look at the hashtags they use, CTAs they include on their posts, types of captions they write, the kind of content they share, and more.

2. Feature current listings

Sharing what’s currently for rent or sale on your properties is the first thing that should come to mind when promoting your real estate brand on Instagram. It is the perfect place to showcase developments and property listings after all.

To do this effectively, spend some time editing your visuals – don’t just post a digital version of a print flyer. Make sure that your photos and videos are attractive enough to stand out on the platform and grab people’s attention.

Also, keep in mind that you’re not limited to posting a single image or video on Instagram. It offers a wide range of compelling content formats that you can use to highlight your listings, including Stories, carousel ads, and slideshows.

3. Share success stories

People want to work with real estate agents that already have proven success in the industry. So, let them know about yours.

Show them that you are competent and would likely meet their real estate needs better than other professionals. Give them details about your achievements so that you can differentiate your brand further from the competition. 

4. Promote open houses

You should take note that Instagram is a time-sensitive platform – Stories disappear within the day and feeds tend to turn over quickly. But, you can use this to your advantage and inform your audience about upcoming open houses and current price specials.

With this type of content, you will be able to increase your engagement further – as well as the chances of getting more message inquiries from followers. Try adding some humor on your Stories and promotions to make each post look like they fit the light tone of the platform.

5. Build partnerships

Establish deep relationships with other businesses to position your brand as an expert or a thought leader in the real estate industry.

Follow interior designers, mortgage brokers, real estate photographers, home stagers, and other professionals. Then, share, like, and comment on their posts. This way, you will have more resources on hand as you grow your customer base – allowing you to promote your house listings better.

Potential clients aren’t simply looking for some who will just assist them in selling or buying a property. They want a real estate agent that can provide them with solid recommendations and feedback. So, having resources on your side helps position you as a trusted and reliable advisor.

In Summary

These are just some of the most effective Instagram marketing for real estate tips that you can use to level up your overall strategy. You can still find lots of great tactics out there – but these tips can help you get started in reaching more people organically. Always keep them in mind to get the results you’re aiming for out of your social media efforts.