real estate instagram marketing

Real Estate Instagram Marketing Tips for Beginners 2021

Social media should be a vital element of any business’s marketing strategy. It is one of the most effective ways to achieve growth, offering instant engagement and cost-effective reach. Today, Easy Media will list down the best real estate Instagram marketing tips to help you grow.

Instagram is the perfect platform to show your real estate listings. Consumers obviously want to see the photos of the properties you sell. And with this visual-based platform, you will be able to provide virtual tours, showcase your houses, and even generate leads.

If you can build stronger connections with your potential clients through Instagram, you’ll definitely be one step ahead of the game. This article will show you the Instagram marketing tactics that work best for start-up real estate brands. 

Why Real Estate Instagram Marketing?

As a real estate agent, Instagram marketing will provide you with the ability to establish a unique brand and make a visual portfolio for free.

It will allow other agents, home buyers, and sellers to learn what areas of real estate you specialize in, view your latest listings, and keep themselves informed about your upcoming events.

Not convinced yet? Here are more reasons why you should use this platform to promote your real estate business.

  • Increased reach. Hashtags on Instagram are very powerful in reaching the right people and increasing visibility. Users will be able to find your brand and listings when you use the right hashtags on your posts.
  • Free analytics. If you want to know which users often engage with the content you share, Instagram has features that will allow you to track them. You will see who comments on, likes, or shares your posts in real-time.     
  • Appealing brand. You can use your Instagram stories, biography, and website section to show what makes your brand unique and personal. This can help attract more audience and followers.
  • Less competition. It will be easier for you to stand out from the crowd, and create an attention-grabbing portfolio when you market your listings on social media platforms like Instagram.

Real Estate Instagram Marketing Best Practices 2021

As years go by, the competition on social media gets tougher and tougher. But with the right platforms, content, and marketing strategy on your hand, you can surely thrive – and beat even the most popular brands online.

Continue to grow your client base this year.

Take a look at some of the most effective marketing tactics for Instagram below:  

1. Switch to Instagram for Business.

If you want to promote your real estate company on Instagram, you should use a business account. Never use a personal profile because it won’t help you yield the results you’re looking for.

A business account will allow you to use a lot of features that you won’t find on a personal profile. You can run ads, create a sales commerce for your listings, and get access to user engagement analytics.

Another great thing with Instagram for Business is that it can help you in retargeting users who often engage with your content. By running ad campaigns, you will be able to make them go back for more.

You can also show your Facebook ad campaigns to those who like, share, and click your Instagram posts. This will help you gain followers on Facebook, too.

2. Level up your profile.

You need to make a good first impression to encourage Instagram users to follow you. That’s why you should build a profile that captures attention.

Here are some tips for you:

Instagram bio.

Make sure that the description on your bio conveys your brand’s unique personality and voice. You only have 150 characters to describe how you can provide value to your clients, so make each word count.

We also recommend adding hashtags and emojis, using line breaks to explain key points, and use a CTA to entice them to take action.

Profile photo.

Never use your company logo when promoting your real estate business on this platform. Make sure to personalize your profile as much as possible because users prefer to connect with other people, not brands. Make your profile photo friendly, stylish, and relevant.

3. Stay consistent with your theme.

When you take a look at some of the verified accounts on the platform, you will notice that they follow specific fonts, camera filters, photos, and color pallet on their feed. Actually, it’s one of the reasons why they have thousands, or even millions of followers.

So, if you want to gain more followers on your account, you should stick to a specific theme, too. Your audience engagement will greatly increase when you do this because people will begin associating this theme with your brand.

It leaves the impression in people’s minds every time they see your content in their newsfeed and go to your Instagram page. In other words, sticking to a theme will make your brand memorable. 

4. Use call-to-actions.

The platform offers businesses with CTA (call-to-action) buttons that they can use to generate leads. Currently, brands can use four types of call-to-action buttons on their business profile – Directions, Text, Email, and Call.

If you want these CTAs to work and drive more leads, we recommend you to use the Call or Text button because it’s perfect for real estate professionals. The Directions and Email buttons, on the other hand, work best on local businesses and personal brands.

5. Upload high-quality photos.

Just like your overall profile appearance, you’ll want to make sure that your Instagram content reflects your brand and what you offer to prospective clients.

Always remember, you will be able to build a sense of expertise, knowledge, and trust in the real estate industry when you become consistent in uploading high-quality images. Try sticking to a certain camera filter and colour themes, too, so that people can easily recognize you.

Consider having a professional photographer take stunning photos for you if you don’t have experience in photography. On the other hand, if hiring a photographer is not an option, you can take photos on areas with adequate lighting and use the same filter on all of them instead.

6. Use hashtags and location tags.

Make sure to tag a location when you post something on the platform. For instance, when uploading a video or an image of a neighborhood amenity. Location tags are important because they will allow you to optimize your posts for search.

Using hashtags is another great tactic that you can use to be discovered on Instagram. They have become a uniform way to categorize content, not just on this visual-based platform, but on other channels, too. It will help you build brand awareness and engagement.

7. Don’t overdo it.

Don’t post too much. Posting several times a day may reduce your organic reach and overwhelm your followers. So, don’t overdo it.

We recommend publishing content once or twice a day – it’s enough to keep your audience engaged. You just need to make sure that your posts are compelling and attractive. You can also use social media management tools like Buffer and upload a week’s worth of Instagram posts at once to save time.

Final Thoughts

Building a comprehensive social media strategy is vital for the success of your brand – no matter what channels you use to promote your business. But it doesn’t end there.

It’s also important to follow the social media best practices to stay on top. So, keep these real estate Instagram marketing tips in mind. It will help you thrive and win the competition in no time.