If you want to yield profitable results from your social media marketing efforts, you should do it the right way. Today, Realtors Social will list down the most common social media do’s and don’ts that you should consider when promoting your real estate brand across different platforms.
An engaging social media presence needs to be a vital objective of every real estate company. Lots of people use platforms like Facebook, Instagram, and Twitter to find a new home that fits their needs, or sell an old one fast. Therefore, you need to maintain an active presence online to continuously stay ahead, grow, and succeed.
This can seem daunting, especially if you’re not familiar with how social media marketing for real estate works. But with the perfect combination of focus, automation, and application of social media best practices, you will be able to accomplish a lot.
Social Media Do’s and Don’ts for Real Estate
It’s time to tap into your natural selling personality, increase traction, and drive more leads. Read on to know what you should do and should avoid when building your real estate brand on social media.
Real Estate Social Media Do’s
Create valuable content
We get it; you built your business to make more money. But that doesn’t mean that you should only focus on posting sales-driven content. You should help more than you sell – it’s what will keep your followers and clients engaged.
Try doing the 80/20 rule for this. Make sure that 80% of your social media posts are informative, helpful, or entertaining, and use the 20% to tell more about your listings and other real estate services.
Do everything to make your business pages look fresh. Optimize your posts on a regular basis and continuously research for the latest trends.
We also recommend incorporating current events into your posts and adding a trending hashtag to increase your visibility. Your brand will definitely stay relevant with this tactic.
Separate personal and business accounts
This is very important, especially if you’re just starting to build your real estate brand.
Your target audience and clients will easily know which accounts to follow when you stay consistent with the types of posts you share on your business profiles. This will also prevent you from spamming family members and friends that follow you for personal reasons.
As what we always say, consistency is key when it comes to increasing your social media presence. It is crucial to measure your success, determine what types of content work well for your target market, and check which parts of your overall strategy needs improvement.
Other than that, you should also be consistent in providing useful insights and informed real estate opinions to add more value to potential clients. Make sure that you won’t run out of content ideas, too, by planning what to post ahead of time.
Respond quickly to inquiries
In order to transform your leads into real clients, you should nurture them regularly.
This simply means that you need to respond right away if someone leaves a comment or messages you. Make sure to be active in responding to any inquiries to win sales and prevent losing potential clients.
Real Estate Social Media Don’ts
Come off as arrogant
Don’t boast about your real estate business because it won’t do you any favors. Avoid making outlandish statements that come across as arrogant.
This doesn’t mean that you should not express yourself when closing deals, though. You should still show off your hard work – don’t just make it look like you’re bragging. Simply thanking your clients for working with you is actually enough.
Embellish listing features
Showcasing your real estate listings is absolutely fine, especially on visual-based platforms like Instagram and Pinterest.
The only problem is that some real estate agents take these content optimizations too far. They exaggerate the features of their listings, or worse, doctor the images to make them more appealing to prospects.
These practices violate realtors’ code ethics. On top of that, it will only take you in hot waters and put your credibility into question. So, never alter the images of your listings just to capture the attention of home buyers.
Post personal updates
As mentioned earlier, you should separate your personal accounts from your business accounts. It’s similar to the content you publish.
You should only post work-related content on your business pages and keep personal updates on your own social media account. Some of the work-related content to create and share includes links to local housing, business reports, and latest photos or videos of your listings.
Leave inappropriate responses
You should expect that some users who visit your social media pages will leave negative reviews or comments on your posts – whether they are a stranger, lead, or actually your client. When this happens, don’t get discouraged, and most importantly, don’t delete their comments or respond inappropriately.
Instead, take the “kill them with kindness approach”. Consider if these negative feedbacks are worth responding. If yes, then you should respond nicely. Ask them why they are displeased and take action. Doing this will actually help you in building a good brand reputation.
Post too often
It is recommended for real estate marketers to produce and publish social media posts regularly. But it’s not recommended for them to overload their feed with content in one day because it may irritate followers and leave their Page.
Sure, liking, sharing, posting, and retweeting are all great social media practices that can help you boost engagement. However, nobody wants to scroll on their social media feed and only see posts from a single person. So, you should keep it in moderation.
Use these social media do’s and don’ts in building a comprehensive and results-driven marketing strategy for your real estate brand. Always remember to be consistent, provide value to your current and future clients, and keep your business relevant and up-to-date – your social media presence will surely increase in no time.