real estate marketing trends

Top 8 Real Estate Marketing Trends for 2021

Stay ahead of the curb again this 2021. Realtors Social will present the best real estate marketing trends that you can follow and use to level up your overall marketing strategy today. These trends will not just keep your business more relevant; they will also be your key to get back on track and succeed.

Honestly, 2020 has been a year of changes. The pandemic has taken away a lot of opportunities from both individuals and businesses, including those in the real estate industry.

Since its onset, various health safety regulations have made in-person business inconvenient and challenging. Home buyers and sellers have also become more cautious when it comes to working with real estate agents.

But as many people say, those who adapt to these unpredictable changes will always prevail.

That’s why let’s leave 2020 behind and come up with alternative tactics or trends to continue thriving in the real estate market. Continue reading →

social media do's and don'ts for real estate

Social Media Do’s and Don’ts for Real Estate Agents

If you want to yield profitable results from your social media marketing efforts, you should do it the right way. Today, Realtors Social will list down the most common social media do’s and don’ts that you should consider when promoting your real estate brand across different platforms.

An engaging social media presence needs to be a vital objective of every real estate company. Lots of people use platforms like Facebook, Instagram, and Twitter to find a new home that fits their needs, or sell an old one fast. Therefore, you need to maintain an active presence online to continuously stay ahead, grow, and succeed.

This can seem daunting, especially if you’re not familiar with how social media marketing for real estate works. But with the perfect combination of focus, automation, and application of social media best practices, you will be able to accomplish a lot. Continue reading →

social media marketing for real estate

Social Media Marketing for Real Estate: Effective Ways to Increase Online Presence

Social media acts as a great resource for consumers looking to buy or sell homes. It has a significant influence on homebuyers’ decision-making journey, too.  So, make sure to use social media marketing for real estate the right way to drive more conversions.

In the past, newspaper ads and yard signs are enough to sell houses. However, because of the rapid innovation of technology, buyers nowadays rely more on website pages and social media platforms to look for “for sale” properties.

Sure, it is unlikely for them to hand down the deposit quickly just by checking a couple of Instagram images or Facebook posts of your listings. But with a well-thought social media marketing plan, it can definitely happen. Continue reading →

real estate instagram posts

How to Create Real Estate Instagram Posts That Boost Engagement

As a real estate agent, you know better than anyone else that spreading your brand message across social media is vital to reach more leads. In this article, we will provide you with content marketing tactics that can help you in creating conversion-driven real estate Instagram posts.

Instagram is one of the most popular social media platforms for real estate marketing today. It can be a powerful way to boost your audience engagement, thanks to its user-friendly features and high-visual nature.

However, since a lot of real estate brands are promoting on Instagram nowadays, it’s quite difficult to build a large following and attract new prospects in a short amount of time.

You really need to step up your game so that you can stand out from the competition. Don’t simply post reviews after reviews with occasional images of your new listings – nobody wants to see that. Provide value to your target market and make them come back for more.

Continue reading →

real estate social media

Real Estate Social Media Strategy: Improve Your Marketing Plan Fast

Do you want to use social media to promote your listings and sell more homes? Then, this article is for you. We’ll help revamp your real estate social media strategy to get quality leads and more conversions.

In the past, the real estate market was used to be an industry that only depended on traditional marketing and cold calling. But today, it is officially online. It is now a marketplace that relies heavily on different types of digital marketing, including social media. 

Social media has a big impact on building customers’ trust, especially if you’re a realtor. It is a major lead generation tool for real estate companies, yet most of them fail to boost their efficiency online.

One of the reasons is an ineffective real estate marketing strategy. If you want to grow and thrive online, you should craft a plan that can help you make it happen.

Continue reading →