Are you wondering if TikTok for Real Estate is something that you need to include in your social media marketing strategy? Then, you don’t need to keep wondering because in this article, we’re exploring what this popular social media platform could mean for your real estate brand.
As the COVID-19 pandemic pushed real estate professionals into the digital space, some of them have considered using the signature short-form video of TikTok. It is one of the most popular and influential social media platforms today – used by both businesses and individual brands from different industries.
At first, only humorous content dominated on this platform. But since the content became much more diverse and informative now, TikTok has turned out to be a very convenient and effective marketing tool to showcase your listings, boost engagement, and attract potential homebuyers.
Benefits of TikTok for Real Estate Businesses
There are a number of reasons why you should give TikTok marketing a try for your real estate business. For starters, this social media app caters to over 600 million active users worldwide.
With these number of active users, there’s no way that your target demographic isn’t on TikTok – so why aren’t you? Don’t miss the opportunity to reach more potential homebuyers online.
If you’re still unsure about promoting on this popular mobile app, reading these benefits might change your decision:
1. Increase user engagement
Most brands use this platform several times daily to boost engagement, and you should do the same. Make the most out of it – promote your brand on this social media app in a more unique and authentic way.
By posting compelling videos related to your real estate services, property listings, and industry, you will be able to keep your audience engaged and reach more people. When you do it right, one of your videos may go viral, too – even if you only have a few followers.
Always remember, anyone who logs in is ready to have fun when we talk about TikTok. They are ready to watch entertaining videos, try a challenge for themselves, or attempt to make their own challenge trending across the channel.
In other words, they are ready to connect with other users and brands – you just need to get out there and provide them with content that can help strengthen that connection.
2. Be updated with trends
The latest real estate trends today can quickly change tomorrow, which is not enough time for you to join in on the fun and keep your brand relevant.
But on TikTok, you will always be updated with the latest trends. All you need to do is to log in on the app and check the viral challenges, hashtags, and videos for the day. Then, follow them right away. You don’t need to prepare too much or create a storyline – the platform will allow you to push out content as soon as possible.
And since TikTok challenges or videos don’t usually involve props and equipment, you will be able to cut back on production costs. All you need is a mobile phone and your willingness to complete the challenge. You can enjoy counting your views afterward.
3. Offers authenticity
People don’t like polished content – users tend to resist engaging with that type of post because it looks like an ad campaign. What they love is raw content, where they can see your brand’s human side and authenticity. That’s where TikTok for real estate comes in.
The raw content you publish on the app is almost similar to what the users do, making it look more relatable. This way, you will be able to build trust between them and your brand with ease.
However, you need to take note that your TikTok account still represents your overall business.
Don’t follow all of the trending challenges, especially if they are not aligned with your brand personality. This will just make you look trying hard. So, make sure to do your research and only join challenges relevant to your niche and industry.
4. Leverage UGCs
Tiktok gives marketers lots of opportunities to craft their own content, but you don’t need to solely focus on that just to reach a wider group of potential clients.
Instead, you can leverage UGCs or user-generated content – rather than posting branded content, try sharing the ones posted by your fans and followers. Don’t forget to ask for permission, though.
Encourage user-generated content as much as you can. Initiate conversations and direct them toward your brand. Ask your followers and clients to post reviews or share their experiences when working with you. This is free content that generates lots of engagement – make sure to make the most out of it.
That’s A Wrap!
Now you can figure out how TikTok for real estate can help level up your social media marketing strategy. Still not convinced with the perks listed above? We suggest reading more about it and see how brands have benefitted by promoting on this platform. Good luck!