twitter for real estate

Twitter for Real Estate: The Do’s and Don’ts

Master the mysterious arts of status updating, retweeting, liking, and hashtagging. Use these Twitter for real estate best practices and take your social media marketing results to the next level.

Twitter marketing is an excellent social media strategy that can be used by real estate agents to further grow their business online.

With this, you will be able to establish a brand that becomes a go-to resource of useful real estate information for your followers.  It can help boost your audience engagement and establish your credibility in the industry.

But just like other marketing strategies, you need to ensure that you’re using Twitter’s best practices to achieve these results. Whether you’re a beginner or already promoting on the platform for a while, there are a number of things that you should be doing right and some you should avoid.

Once you get learn more about these do’s and don’ts, you will become a Twitter pro in no time.

The Do’s of Twitter for Real Estate

First, let’s dive into the things that you should be doing to reach social media success. Here are the top techniques that you need to know:

1. Optimize your profile

Make a good impression to those who would stumble upon your Twitter profile for the first time. Ensure that they can clearly understand what your real estate business is all about and leave them wanting to follow you.

First, upload a great profile image. Since you’re a real estate agent, it’s better to upload a professional-looking photo. Then, add a header image that showcases what your brand is all about.

Give a few details about you, your business, and the kind of content you will be sharing.

Let Twitter users know what they can expect if they decide to follow your account. Show them what value you can provide to entice them.

2. Pin a tweet

If you want to drive more traffic back to your website, pinning your latest blog post to the top of your Twitter profile is a good option.  You can also pin a lead magnet or new offerings to generate conversions. It’s up to you. Just make sure that you’re utilizing the space wisely because it will be the first content that people see when they visit your profile.

3. Use visuals

Add visuals to your tweets so that they stand out in a busy feed. You can use a graphic you recently designed, an image of your listing, latest video of your open house, a funny GIF, and more. Upload different types of visual content and check which ones yield the most engagement.

4. Create a content plan

Plan your content in advance. This will allow you to save time and become more consistent with your posting. It will also enable you to become more strategic with the tweets you share on the platform.

Set some goals and take the time to determine what types of content will help you achieve them. For instance, if you want to boost engagement and build credibility, you can share tweets relevant to your industry or provide useful information that first time homebuyers can use when purchasing a property.

5. Include relevant hashtags

Expand your reach through hashtags. Using them is a great way to expose your tweets to a wider group of audience.

However, you have to make sure that the tags you use are always relevant to the topics you’re discussing. It won’t do much for you if you just include any kind of hashtag in your content.

Also, search the hashtag beforehand to know if it’s active or trending. Inactive tags won’t help increase your traction, so it can be a waste of time. Lastly, only include 1 to 2 tags per tweet to prevent your engagement from declining.

The Don’ts of Twitter for Real Estate

Now that we’ve covered the best practices of Twitter marketing, let’s start talking about what tactics should be avoided to increase your follower base.

1. Spam users

Don’t do anything that will make you look like you’re spamming. It is the fastest way to lose Twitter followers – it is just not cool.

For instance, take automated DMs. These messages would appear on your account once you follow someone, which means it’s not genuine.

In the past, people use them to boost conversions or engagement, and many brands claimed that they achieved success utilizing this tactic. For most users, however, it was more of a nuisance and inconvenience.

2. Trend-jacking

Don’t use a trending topic on Twitter just to jump into a conversation that’s already taking place. This won’t help you establish brand awareness and new connections, especially if the topic is not in any way connected to your niche or industry.

Do your research first – identify why the topic is trending and learn where it came from before joining the discussion.

3. Post negative tweets

If a person sends you a negative tweet, don’t react poorly or negatively right away. You already opened yourself in a world of criticism from other people when you put your brand out there, so accept the consequences and never lash out with a snide remark.

Take a moment and check the negative tweet. Maybe that person is only providing a constructive criticism that you can learn from. Or perhaps the use is just a troll that loves spending time putting others down.

If it’s the latter, just block them and ignore the tweet. There’s no need to see that negativity again the future.

In Summary

One of the secrets behind social media success is to create maintain an active online presence on different platforms. Follow these Twitter for real estate do’s and don’ts to open more doors of opportunities for your business.